Work Samples
Work that survived contact with the real world.
"Our innovation pilots never scale."
"We can't move fast in AI without creating risk."
"Our Starbucks partnership is underperforming."
"Every partnership feels like starting from scratch."
"Our loyalty program drives transactions, not relationships."
"Our café business is losing $50M annually."
"We keep arriving late to moments we saw coming."
"We want to work with creators, but the risk feels too high."
