"Is social commerce real growth or just noise?"
Validating a new commerce channel in 45 days
The situation
A major retailer wanted to explore social commerce but lacked confidence in the business case. No internal expertise, unclear unit economics, platform behavior changing weekly, high brand risk, and no time for long studies.
What we built
Rapid experimentation model for live social commerce
Creator partnerships and controlled pilots
Conversion, CAC, and lifetime value measurement
Multiple scale scenarios modeled
The results
Millions of impressions in weeks. Strong engagement and early revenue. Clear path to a nine-figure annual opportunity.
Executive approval secured. New growth channel added to long-term roadmap.
