"Our Starbucks partnership is underperforming."
Redesigning 1,500+ cafés to work for both brands
The situation
Starbucks cafés inside Target stores were underperforming and increasingly misaligned with both brands' evolving standards. High traffic, low experience quality - creating operational friction between two global companies.
What we built
Experience system redesign - spatial standards, service flow, and visual identity
Brand requirements balanced with Target operations
Scalable design standards deployable nationally
The results
Improved throughput and service speed. Higher customer satisfaction. Stronger brand consistency. National rollout complete.
